Marketing Automation and Communications Professional
5 days ago
BMS Performance is looking for an experienced professional to join our Demand Generation Function in Central Manchester.
About the PositionThe Email Marketing Specialist will play a vital role in shaping our marketing automation processes. Key responsibilities include:
- Supporting the marketing team with strategic expertise, setting up and monitoring Marketo campaigns and automations.
- Developing, managing, and optimising drip email campaigns.
- Designing and implementing nurture journeys for key prospect and customer journeys and trigger points.
- Creating and optimising email campaigns for webinars, from invites to follow-ups.
- Collaborating with Salesforce teams on data segmentation and reporting.
- Maintaining and optimising data cleanliness on a regular basis.
- Monitoring overall Marketo performance and health.
- Providing ad-hoc, weekly, and monthly reporting on email journeys against targets.
- Working with stakeholders across departments to understand funnels and optimise client campaigns and nurture programmes.
To be successful in this role, you should possess the following skills and experience:
- A business or marketing degree, or a related field.
- Expertise in using marketing automation platforms such as Marketo, Hubspot, Pardot, Eloqua, and Salesforce Marketing Cloud.
- Strong experience in marketing automation campaign definition and deployment.
- Experience in project/program management.
- Knowledge of digital analytics.
- A strong understanding of information architecture, user experience, and digital marketing.
- Experience with campaign localisation process and deployment.
We offer a competitive salary of £32,500, 25 days holiday + bank holidays, a day off on your birthday, Perkbox discounts, and a free breakfast club every Monday.
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