Marketing Automation and Communications Professional

5 days ago


Manchester, United Kingdom BMS Performance Full time
Role Description

BMS Performance is looking for an experienced professional to join our Demand Generation Function in Central Manchester.

About the Position

The Email Marketing Specialist will play a vital role in shaping our marketing automation processes. Key responsibilities include:

  • Supporting the marketing team with strategic expertise, setting up and monitoring Marketo campaigns and automations.
  • Developing, managing, and optimising drip email campaigns.
  • Designing and implementing nurture journeys for key prospect and customer journeys and trigger points.
  • Creating and optimising email campaigns for webinars, from invites to follow-ups.
  • Collaborating with Salesforce teams on data segmentation and reporting.
  • Maintaining and optimising data cleanliness on a regular basis.
  • Monitoring overall Marketo performance and health.
  • Providing ad-hoc, weekly, and monthly reporting on email journeys against targets.
  • Working with stakeholders across departments to understand funnels and optimise client campaigns and nurture programmes.
Requirements

To be successful in this role, you should possess the following skills and experience:

  • A business or marketing degree, or a related field.
  • Expertise in using marketing automation platforms such as Marketo, Hubspot, Pardot, Eloqua, and Salesforce Marketing Cloud.
  • Strong experience in marketing automation campaign definition and deployment.
  • Experience in project/program management.
  • Knowledge of digital analytics.
  • A strong understanding of information architecture, user experience, and digital marketing.
  • Experience with campaign localisation process and deployment.
Compensation and Benefits

We offer a competitive salary of £32,500, 25 days holiday + bank holidays, a day off on your birthday, Perkbox discounts, and a free breakfast club every Monday.



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