Lighting Industry Business Development Lead

7 days ago


Glasgow, Glasgow City, United Kingdom Sylvania Group Full time
Business Development Manager Role

The Commercial Growth Specialist plays a pivotal role in driving business expansion within the regional specification organization. Key objectives include achieving agreed targets for project delivery through collaboration with Architects, Consultants, End Users, and Contractors.

This is accomplished by specifying products and services aimed at maximizing market penetration within a designated geography and achieving year-on-year growth and increasing market share and profitability.

Key Responsibilities:
  • Establish long-term client relationships with key stakeholders at named accounts, such as architects, installers, end-users, and consultants.
  • Plan and arrange visits to clients to address current and future specification sales opportunities within the sales territory.
  • Present the company's lighting expertise and product offerings to Architects, Specifiers, End Users, and Contractors, highlighting features and benefits to achieve maximum sales volume and margin while preventing specification switching.
  • Foster close working relationships with influencers within the specification sales channel to elevate the Sylvania & Concord brand and organization profile, ensuring Sylvania is perceived as the preferred choice for major lighting projects.
  • Promote the company image in the marketplace to establish a quality organization in terms of client service and product integrity.
  • Develop company and product awareness among the customer base through appropriate means to grow the specification brands as the first choice decision.
  • Manage projects from inception to completion to ensure maximum benefits to the company with minimal disruption.
  • Gather market intelligence, including competitor analysis, product innovation, pricing, etc., and communicate this information to the UK Commercial Director on a monthly basis to facilitate accurate product development and strategic marketing, establishing a competitive edge.
  • In conjunction with regional leadership teams, provide credible and reliable input to the forecasting process.
  • Effectively handle client administration issues and quotations to expedite specified orders and achieve a best-in-class service proposition.
  • Address after-sales issues in conjunction with the Commercial and After-Sales Quality team to ensure excellence in customer service.
  • E nsure timely and accurate completion of all internal administration reports to enhance selling efficiency.


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