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Media Planning Director
1 month ago
As a Media Planning Director at RocketMill, you will be responsible for developing and executing media strategies that drive business growth and success. This role requires a deep understanding of business objectives, market trends, and audience behavior. You will work closely with our client leadership, media delivery, creative, and analytics teams to develop integrated media and comms plans that meet the needs of our clients.
Key Responsibilities
- Develop and execute media strategies that align with business objectives and market trends
- Collaborate with cross-functional teams to develop integrated media and comms plans
- Lead the development of media plans that meet the needs of our clients
- Present media plans and strategies to senior client stakeholders
- Support the client leadership team in maintaining strong relationships with our clients
Requirements
- Experience in planning cross-channel media campaigns
- Strong knowledge of multiple media channels, including search, social, and display
- Strong knowledge of analytics and measurement technologies
- Excellent communication and presentation skills
- Rigorous approach to market and audience research
Desirable Skills
- Hands-on experience with channel activation
- Experience with non-paid channels
- Experience working with non-digital channels