Senior SEO Executive

5 days ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

About the Role

The purpose of this position is to drive and assist the SEO Site Manager with the day-to-day management and optimization of the SEO channel. Working closely with the wider digital marketing team, you will be responsible for building and optimizing our organic performance for Frasers Group sports websites.

Key Responsibilities

  • Develop and implement recommendations to improve SEO channel performance and rankings
  • Recommend changes to website architecture, content, internal linking, and other factors to improve SEO rankings for target keywords
  • Collaborate with the content writer to drive SEO in content creation to optimize copy on category pages and landing pages, as well as to produce FAQ pages and buying guides
  • Utilize tools such as Botify and ScreamingFrog to identify issues that can cause a negative impact in SERP. Perform in-depth technical SEO audits of websites as well as rectify any issues
  • Use tools like PI-datametrics and SEMRush for insights and highlight opportunities to improve performance
  • Assist with link building strategies and perform backlink link audits

Requirements

  • Hands-on experience in an SEO-focused role (in-house or agency)
  • Experience with keyword research and strategy, daily optimization, and in-depth analysis
  • Ability to confidently report on key performance metrics to managers
  • Ability to work to tight deadlines and respond to high-priority requests
  • Excellent problem-solving and analytical skills
  • Ability to self-manage and keep track of multiple projects
  • Genuine passion for SEO and online marketing
  • Experience with content marketing and social campaigns
  • Continuously and proactively improves the quality of service delivered
  • Willingly takes the initiative and suggests new approaches
  • Respects individual's views and positively contributes to a learning environment in which individuals are supported and encouraged to excel
  • Behaves consistently and with integrity at all times, realizing everyone's potential to get the best possible result and live the values

What's Next?

  • Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first-stage interview with the Recruiter - this will be behaviorally focused and centered around how you align with our Culture and Values. If successful, we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focused and could include a presentation/task so we can see your skills in action.

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