Senior SEO Executive

2 months ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

About the Role

The Frasers Group is a leading retail company that is rethinking the retail experience through digital innovation and unique store experiences. We are seeking a highly skilled Senior SEO Executive to join our digital marketing team.

Key Responsibilities

  • Drive and assist the SEO Site Manager with the day-to-day management and optimization of the SEO channel.
  • Work closely with the wider digital marketing team to build and optimize our organic performance for Frasers Group sports websites.
  • Make and implement recommendations to improve SEO channel performance and rankings.
  • Recommend changes to website architecture, content, internal linking, and other factors to improve SEO rankings for target keywords.
  • Work with the content writer to drive SEO in content creation to optimize copy on category pages and landing pages, as well as to produce FAQ pages and buying guides.
  • Use tools such as Botify and ScreamingFrog to identify issues that can cause a negative impact in SERP. Perform in-depth technical SEO audits of websites as well as rectifying any issues.
  • Use tools like PI-datametrics and SEMRush for insights and highlight opportunities to improve performance.
  • Assist with link building strategies and perform backlink link audits.

Requirements

  • Hands-on experience in an SEO-focused role (in-house or agency).
  • Experience with keyword research and strategy, daily optimization, and in-depth analysis.
  • Ability to confidently report on key performance metrics to managers.
  • Ability to work to tight deadlines and respond to high-priority requests.
  • Excellent problem-solving and analytical skills.
  • Ability to self-manage and keep track of multiple projects.
  • Genuine passion for SEO and online marketing.
  • Experience with content marketing and social campaigns.
  • Continuously and proactively improves the quality of service delivered.
  • Willingly takes the initiative and suggests new approaches.
  • Respects individual's views and positively contributes to a learning environment in which individuals are supported and encouraged to excel.
  • Behaving consistently and with integrity at all times, realizing everyone's potential to get the best possible result and live the values.

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