AI Portfolio Management Director

2 months ago

London, Greater London, United Kingdom Bell Integration Full time
About the Role

Bell Integration is seeking a highly skilled and experienced AI Portfolio Management Director to lead the development and execution of a strategic plan to position and market the company's AI solutions and services.

Key Responsibilities

AI Portfolio Go-to-Market Strategy:

  • Conduct market research and customer insights to understand market trends, customer needs, and the competitive landscape.
  • Develop and articulate the AI portfolio's unique value proposition, differentiators, and messaging that resonates with the target market.
  • Maintain and add to the service portfolio catalogue, coordinating launch planning with cross-functional teams.

Sales Enablement:

  • Develop comprehensive training materials and programs to ensure the sales team has the knowledge and tools to sell the portfolio effectively.
  • Create and maintain up-to-date sales collateral, such as pitch decks, demos, data sheets, and case studies that support the selling process.

Lead/Demand Generation Support:

  • Craft and execute an AI content strategy that includes blogs, whitepapers, videos, and other materials to attract and engage prospects.
  • Assist in creating focused AI content-rich marketing campaigns to generate leads through various marketing channels.

Portfolio Adoption & Customer Lifetime Value:

  • Develop resources and programs to ensure customers are successfully onboarded and understand how to use the service effectively.
  • Develop resources and create new AI content training for customers and partners to cover sales, presales, consulting, and support teams.
  • Build customer relationships to promote retention, gather feedback, and encourage positive word-of-mouth and case studies.

Qualifications:

  • Demonstrate strong AI strategic thinking, translating market trends and customer needs into a viable go-to-market strategy and practical initiatives.
  • Adopt a customer-centric and business value-driven approach, understanding the customer journey and buying process.
  • Conduct competitive analysis, monitoring and reporting on competitive movements and market trends to maintain and enhance competitive position.
  • Translate complex portfolio features into marketable value, ensuring alignment with customer demands and market trends.
  • Innovate and employ creative thinking to produce compelling content that promotes and engages the market, driving sales success.
  • Stay at the forefront of market and technology trends and adapt the portfolio strategy accordingly to maintain relevance and effectiveness.
  • Cultivate cross-functional leadership by building strong relationships with both internal teams and external partners.
  • Collaborate with the CTO's office, Marketing, Sales, and Customer Success, establishing feedback loops that guarantee a unified and effective portfolio strategy.
  • Drive execution excellence, ensuring that tactical plans focus on delivering business outcomes.
  • Define and monitor key performance indicators to measure initiative effectiveness.

Key Areas of Knowledge:

  • Consultative Sales (Software & Services)
  • Business Development & Sales Processes
  • Marketing Strategies and Tactics
  • Sales Enablement
  • Project/Program Management
  • TSP/MSP Industry domain
  • ITSM/ITIL/DevOps
  • Conversational AI
  • AI Operations/Hyper automation
  • Value Selling
  • Market Analysis & Research
  • Content Creation and Management
  • Instructional Design
  • Partner/Technical Alliance Management
  • Software Development Lifecycle
  • Enterprise Software/Cloud/SaaS models
  • Understanding Presales/Sales content

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