Electric Sales Team Lead

4 days ago

Basingstoke, Hampshire, United Kingdom Crown Full time

About Crown Lift Trucks Ltd


We are a leading manufacturer of electric lift trucks, with a reputation for exceptional product design, engineering, and manufacturing.


Our mission is to provide our customers with the safest, most efficient, and ergonomic forklift trucks possible.


We support our customers with a wide selection of electric forklift trucks, ranging from pallet trucks to very narrow-aisle VNA trucks.


Our brand promise:


Crown designs, manufactures, distributes, services, and supports material handling products that provide customers with superior value.


Quality and performance are the foundation of our success. We have always been about people performing and working as a team to ensure that quality is built into every forklift truck we make.


As an Electric Sales Team Lead at Crown, you will be responsible for the achievement of sales targets and developing a high-performing sales team.


You will establish tactics to achieve market share, profit, and other key aims in a defined area, contribute to our knowledge of the marketplace, and monitor customer contact strategy through Crown 360.



  • Coach and motivate your sales team to achieve sales-related targets and key indicators.
  • Manage discount levels and activity of your team.
  • Develop your team to maximum potential.
  • Be responsible for the health, safety, and well-being of your team.
  • Develop strategies to promote our company's products and services.
  • Hire, train, and motivate sales teams.
  • Prepare sales forecasts, establish sales goals for Area Sales Managers, collaborate with customers to identify their needs and improve results, establish best practices, and enforce compliance.
  • Perform market research, collect customer feedback, and evaluate performance, compiling sales reports to submit to senior management.

Skill Requirements:


We are looking for an individual with a successful sales track record within the electric warehousing equipment sector or a similar industry.


A strong work ethic, high energy, drive, and determination are essential qualities for this role.


The ideal candidate should possess the following skills:



  • Demonstrates the capability to coach and manage a sales team.
  • Ability to understand commercial implications of their actions.
  • Results-oriented, customer-focused, enthusiastic, and proactive.
  • Candidate should have a minimum of 5 years of Materials Handling sales background, ideally within the Fork Lift Industry.
  • Strong new business development skills.
  • Personable, ability to build strong relationships.
  • Strong presentation and customer-facing skills, written and verbal presentations, equipment demonstrations, price negotiation, and objection handling.
  • Commercial acumen, need identification, market awareness, competitor awareness.
  • Solution sales ability.
  • Numerically competent.
  • IT skills, Microsoft Office, email, etc.
  • Excellent organisational skills.
  • Ability to absorb client information and communicate features and benefits to customers.

Benefits Package:


As an employee of Crown, you will receive a competitive salary of £55,000 per annum, plus a company vehicle, fuel card, private mileage benefit, 25 days' holiday, and access to a comprehensive pension plan.


Additional benefits include an iPhone, laptop, and participation in our excellent discount scheme with access to top brands.


We also offer an employee assistance programme to support your well-being and career growth.


Please note that these benefits are subject to change and may not be up-to-date.

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