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Strategic Marketing Manager UKI

2 months ago

Ashford, Kent, United Kingdom Verifone Full time

About the Role

We are seeking a talented Marketing Manager to lead and execute Verifone's marketing strategy in the UKI region. This role will play a key part in supporting our marketing efforts, coordinating, executing, and measuring all day-to-day and long-term strategies.

Main Responsibilities

  • Design, manage, and implement the marketing strategy and programs for Verifone UKI to expand our foothold in the UK market.
  • Develop impactful go-to-market launch strategies, including audience strategy, value proposition, messaging, and positioning.
  • Monitor campaign performance, adjusting activity over time to maximize pipeline generation.
  • Collaborate with internal teams and external agencies to create successful campaigns, sales enablement, PR, branding, and social media.
  • Design and manage email nurture flows and drip programs for prospects and existing customers to support sales growth and retention.
  • Maintain a keen understanding of industry trends affecting clients and make recommendations regarding the strategy.
  • Work closely with multiple teams to develop an effective strategy and new programs.

Requirements

  • Experience in B2B technology marketing or product marketing.
  • Advanced knowledge of marketing automation tools, CRMs, Google Analytics, and social media platforms.
  • Demonstrated ability to analyze and distill data into actionable insights and inform campaign strategy.
  • Project management skills to lead and coordinate projects across multiple departments.
  • A strong track record in partner marketing and understanding of channels, including digital, PR, and offline activations.

What We Offer

Verifone is committed to creating a diverse environment and is an equal opportunity employer. We offer a competitive salary and benefits package, as well as opportunities for growth and development in a dynamic and fast-paced work environment.