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Marketing Manager

2 months ago

Islington, Greater London, United Kingdom AXIOM HOSPITALITY LIMITED Full time
About the Role

We are seeking a highly skilled and experienced Marketing Manager to join our team at Axiom Hospitality Limited. As a Marketing Manager, you will play a key role in supporting the Head of Marketing and Brand and the Commercial, Food and Beverage, and Hotel Teams in delivering the revenue forecasted for the restaurants and bars in our portfolio of hotels.

Key Responsibilities
  • Maintain and optimize all restaurants and bars online listings
  • Proactively identify new channels and platforms to feature outlets
  • Oversee owned channels functionality and user experience
  • Drive conversions through campaigns and targeted initiatives
  • Manage production and performance of multimedia content
  • Maintain website and track data analytics
  • Manage email marketing platforms
  • Monitor and allocate digital spend budgets
  • Monitor performance of marketing campaigns
  • Conduct research and analyze data to identify and define audiences
  • Brief agencies on key needs and focuses of outlets
  • Own and maintain a calendar of key activations per outlet
  • Identify relevant partnership opportunities and manage relationships
  • Prepare monthly reports on Marketing activities with detailed performance statistics
Requirements
  • Minimum 3 years Marketing experience in hospitality
  • Restaurant or bar experience preferred
  • Food and beverage background required
  • Demonstrates experience of developing detailed marketing plans and campaigns including project management skills, briefing, planning and execution
  • In-depth understanding of marketing channels and performance metrics
  • Demonstrates a solid understanding of the synergy needed between commercial and operations in the hospitality business
  • Demonstrates a working knowledge of digital marketing techniques, including paid social media, application of social media channels, use of customer communication channels including email and website management
  • Solid understanding of development for dynamic websites and Content Management Systems
  • Design and creative skills including compelling copywriting
  • Ability to identify specific action steps, accountabilities and timelines for workload including able to hold self-accountable for achieving results
  • Adaptability and ability to juggle multiple projects
  • Gains the confidence and trust of others through their own authenticity, ethical standards and follow-through on commitments
  • Strong organization and planning skills
  • Acts independently to improve and increase skills and knowledge
What We Offer
  • Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F&B
  • Discounts across retail, restaurants, events and more through our benefits & rewards portal
  • Access to our Employee Assistance Line to support your Mental Health and Wellbeing
  • Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay
  • Yearly complimentary Axiom Xcape stayover after one year of service
  • A growing team with great training, progression, and promotion opportunities
  • Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire
  • Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more
About Us

We are Axiom Hospitality Limited, a fast-growing hospitality company with global aspirations. We thrive on differences and believe it is critical to our success. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills.

We are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet.

We are working closely with our Hotel Owners to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.