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Media Campaign Manager, EMEA

2 months ago

StainesuponThames, Surrey, United Kingdom ServiceNow Full time
About the Role

We are seeking an exceptional Media Campaign Manager to drive the execution of our EMEA activities across key markets. As a key member of our Global Brand Media & Sponsorships team, you will be responsible for developing and executing complex, cross-channel media campaigns that deliver on business goals and key performance indicators (KPIs).

Key Responsibilities
  • Media Campaign Execution: Support the development and execution of media campaigns across various channels, including offline and online tactics, from TV to events.
  • Collaboration and Partnership: Collaborate with agencies, partners, and internal teams to ensure seamless campaign execution and delivery.
  • Brand Awareness and Sponsorships: Manage brand awareness campaigns, including building and generating tracking IDs, understanding user journeys, creative and audience mapping, and proper tagging based on specific KPIs and measurement frameworks.
  • Project Management: Manage key sponsorship activations in the sport category, including event coordination, content development, and merchandising project management.
  • Media Partner Management: Partner with ad operation teams (internal and external) to ensure flawless launch across programmatic, direct, social, and strategic media partners.
  • Content Development: Project manage custom content with key media content partners and agency(ies) of record, from kick-off, execution, launch, and post-campaign reporting.
  • Process Improvement: Support the development and refinement of cross-functional processes, ensure project timelines are met, and manage team assets, files, and provide regular project status updates.
  • Reporting and Analysis: Maintain a regular cadence of media partner executive summaries to share with internal teams.
Requirements
  • Proven Track Record: Proven ability in managing cross-channel media programs to increase awareness of tech brands.
  • Experience and Skills: 5-6+ years of overall relevant experience with some focus in B2B brand media strategy and planning, inclusive of executing channel programs in key channels such as display, social, programmatic, digital video (OTT, CTV, OLV, etc.), linear TV, OOH, sports, and entertainment sponsorships, and branded/sponsored thought-leadership content with leading B2B media brands and franchises.
  • Collaboration and Communication: Experience working with cross-functional teams and external partners, with a proven ability to build collaborative relationships across a matrixed organization.
  • Budget Management: Experience managing large +1M budgets, from planning, forecasting, pacing, and actualization.
  • Media Metrics and KPIs: Deep experience and understanding of standard media metrics and KPIs used to measure digital campaigns and offline channels and understand the impact channels have against awareness goals; ability to translate results to insights and learnings; ability to bring in new ideas and best practices.
  • Ad Operations and Media Reporting: Understanding of ad operations, media reporting processes, media QA, media platform pixels, IAS, and UTMs. Adobe analytics and Google analytics would be an added bonus.
  • Ad Technology Ecosystem: Understanding of ad technology ecosystem and concepts such as ad serving, bidding platforms, ad fraud, and viewability, DSPs, and SSPs.
  • Project Management: Ability to manage competing priorities, multiple tasks, and multiple stakeholders, can roll up the sleeves and get stuff done; is an action-oriented and results-driven contributor.
  • Metrics and Data: Anticipate program needs, define scope, identify gaps, assign roles and responsibilities, develop and drive timelines, and effectively communicate ideas.
  • Reporting and Analysis: A passion for metrics and data to influence decisions; experience using reporting/dashboard tools, such as Adobe Analytics and Google Analytics.