Senior Marketing Analyst
8 hours ago
We are looking for a highly motivated and experienced Senior Marketing Analyst - Media Performance to join our International Marketing team at Expert GmbH. The successful candidate will be responsible for driving increased media effectiveness and performance in all offline and online channels across all 10 diverse ALDI markets.
About the RoleThis is an exciting opportunity to develop and implement improved marketing measurement internationally, working closely with country marketing teams and other international stakeholders. The ideal candidate will have experience working in marketing client-side or media agency roles, with a strong understanding of marketing principles, including advertising, promotion, pricing, sales data, media planning, and buying.
Responsibilities:- Development and rollout of a bespoke marketing effectiveness framework for all countries
- Creating and monitoring an overall marketing test and learn program to establish the effectiveness of changes made to marketing and media plans
- Working with all 10 diverse ALDI markets to drive increased media effectiveness and performance in all offline and online channels
- Collaborating with local teams and other global departments to drive success and help solve marketing challenges
- A competitive salary of £65,000 - £85,000 per annum, depending on experience
- 5 days/40-hour week, working Monday-Friday, with an office on-demand working model
- Flexible working hours
- Full training provided with ongoing personal development opportunities
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