Senior Marketing Analyst
4 days ago
At expert GmbH, we're expanding our International Marketing team to drive growth and excellence across our global operations. As a Senior Marketing Analyst, you'll play a pivotal role in developing and implementing marketing measurement frameworks, ensuring data-driven decision making and maximizing media effectiveness.
Key Responsibilities:- Develop and roll out bespoke marketing effectiveness frameworks for all countries
- Create and monitor overall marketing test and learn programs to establish the effectiveness of changes made to marketing and media plans
- Collaborate with 10 diverse ALDI markets to drive increased media effectiveness and performance in all offline and online channels
In this exciting opportunity, you'll work closely with the global ALDI community and multiple stakeholders, driving success and solving marketing challenges. With your expertise in marketing measurement and effectiveness, you'll champion media and marketing to the wider business.
Requirements:- Experience working in marketing client side or media agency roles
- Proven track record of working in marketing measurement and effectiveness
- Good understanding of marketing principles, including advertising, promotion, pricing, sales data, media planning and buying
We offer a competitive salary of £60,000 - £80,000 per annum, depending on experience, plus a range of benefits, including 5 weeks' annual leave, flexible working hours, full training, and company sick pay scheme. Join us in Tamworth, with the option to work in Camden, and be part of a dynamic team shaping the future of international marketing.
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