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Field-Based Marketing Manager

1 month ago

Oxford, Oxfordshire, United Kingdom TMW Unlimited Full time

About TMW Unlimited:

TMW Unlimited is a pioneering marketing company dedicated to delivering innovative and creative solutions to our clients. We pride ourselves on being a dynamic and flexible employer that offers its employees a range of benefits and opportunities to grow and develop their careers.

The Job:

We are seeking an experienced Field-Based Marketing Manager to join our team in the Midlands area. As a key member of our team, you will be responsible for developing and implementing marketing strategies for our retail partners, working closely with our agency partners, manufacturers, and retail networks.

Key Responsibilities:

  • You'll act as a consultant to retail dealers regarding lead generation, lead management, and customer loyalty, including maximising use of their database with a clear focus on sales conversion.
  • Support the network in achieving conquest brand standards, notably compliant and effective execution of experiential, digital, and social activity.
  • Prioritise your time to support all partners whilst focusing on those dealers who require assistance in planning their marketing activity.
  • Work collaboratively with other RMM regions to drive a consistent regional experience across the UK and share/harness best practice.
  • Develop strong relationships with dealers, agency, and manufacturer colleagues through a combination of face-to-face site visits and regular online interactions.
  • Work with Sales and After-Sales field-team colleagues to ensure relevant requirements are understood and agreed.
  • Continually demonstrate a full understanding of the automotive industry and specifically the changing role played by dealer networks.
  • Use tools to offer insight and solutions to current challenges: findings from previous consultancy work, agency-generated insight, management information system reports etc.
  • Identify and support any new starters within the network to provide inductions to the brand and marketing support provided.
  • Understand business challenges and opportunities and advise dealers on marketing solutions across Retail/Fleet/After Sales/Used Car/Motability/Accessories.

Requirements:

  • You'll have significant experience in a similar field-based marketing role (client or agency-side) and be able to display strong interpersonal and organisational skills.
  • You'll be dynamic and inspire confidence in the dealer network and senior management, with in-depth channel knowledge, you'll be a team player and an expert in your field.
  • Comprehensive and demonstrable knowledge of the full marketing mix, notably digital and social platforms.
  • An understanding of data, reporting (strong excel ability) and how to measure marketing effectiveness.
  • To be adept at building and maintaining strong client and colleague relationships that engender trust and add value.
  • Strong presentation, written and verbal communication skills.
  • A problem solver with excellent people management skills.
  • A sense of gravitas and a sensitivity to the politics surrounding dealer and manufacturer issues.
  • An understanding of the automotive industry is advantageous.

The Benefits:

  • We offer a competitive salary of £60,000 - £80,000 per annum, depending on experience.
  • 25 days holiday (increasing year on year to max 30days)
  • Christmas Closure, Birthday Day and Volunteer Day
  • Flexible Bank holidays
  • Flexible Hybrid working
  • Pension, Life Assurance, Eye Tests, Flu Jabs
  • Flexible Hybrid working,
  • Purchase Holiday, Taste Card
  • Cycle to work and Electric Car Scheme, Work Abroad