Group CRM Manager

1 week ago


Islington, Greater London, United Kingdom Cass Art Full time
Role Overview
Cass Art is seeking a skilled Senior Group CRM Executive to join its team in London. This role involves developing and implementing email communications plans that drive commercial targets and awareness of the Cass Group brand.

The successful candidate will work closely with the Buying & Merchandising, Digital, Retail, Membership, and Brand teams to ensure campaigns are prepared on time and filled with engaging content. They will also be responsible for managing the customer database in Ometria, utilising its features to increase personalisation and send relevant communications to customers.

Key responsibilities include working with the Design team to create mobile-first email templates and designs, drafting concise copy suitable for email, and collaborating with Product Marketing Managers to ensure expertise on Art Materials is demonstrated. The ideal candidate will have prior CRM experience in a retail business, be results-driven, and comfortable working with commercial targets.

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