Marketing Lead Role in Brierley Hill
4 days ago
Competitive Salary: Up to £50,000 per annum
We are looking for a Senior Marketing Professional to join our team in Brierley Hill. The successful candidate will have a minimum of 5 years experience in managing a marketing team and a proven track record of successfully managing multi-site digital marketing activities for a B2B and B2C organisation.
The role involves developing, implementing, and overseeing long-term digital marketing campaigns to enhance brand awareness and drive traffic to the company's website. The successful candidate will also be responsible for managing the day-to-day in-house team, managing the campaign plan with the Marketing Executive, and overseeing SEO analysis with the in-house team.
About the Job:
- Develop and implement digital marketing strategies to improve brand awareness and drive traffic to the website.
- Manage the central marketing team and provide guidance to improve commercial return.
- Project manage new products and price strategy with support from senior management.
- Liaise with the CRM team to improve process, workflow, and ROI.
- Own the exhibition calendar and workflow.
Key Responsibilities:
- Manage the day-to-day in-house team.
- Manage the campaign plan with the Marketing Executive.
- Oversee SEO analysis with the in-house team.
- Develop and explore new campaign flows to improve lead conversion and remarketing.
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