Senior Trade Marketing Manager
3 weeks ago
About the Role
We are seeking an experienced Channel Marketing Manager to join our team at Crown Paints - Hempel. This is an exciting opportunity to drive our marketing strategy for our decorating centre network.
About Us
Crown Paints - Hempel is a leading manufacturer of paint with over 200 years of experience. We are committed to promoting a workplace that values unique backgrounds, perspectives, and talents. Our company culture is inclusive, warm, and welcoming, and we offer a range of benefits and rewards to our employees.
About the Position
This is a 12-month fixed-term contract, and we are looking for someone with a solid background in the trade retail environments such as manufacturing, DIY, electrical, paint, plumbing, or building materials. The ideal candidate will have excellent project management skills, strong communication and interpersonal skills, and a data-driven mindset with strong analytical skills.
Key Responsibilities
- Develop and implement innovative channel marketing strategies to drive customer acquisition and retention across the decorating centre network.
- Collaborate closely with internal teams, including commercial and procurement, to align marketing activities with broader business goals and sales objectives.
- Analyse sales data and market trends to inform and develop targeted market opportunities and tailor strategies aimed at boosting brand presence and driving growth of product ranges across national or regional needs.
- Collaborate with regional and local teams to plan and deliver localised marketing campaigns (in-store promotions, digital marketing, events etc.) to increase footfall, sales, and brand awareness.
- Collaborate with sales, product, brand, and operations to ensure alignment on product launches, seasonal promotions, and customer outreach efforts.
- Ensure consistent brand messaging and positioning across all decorating centres, digital channels, and marketing collateral.
- Optimise the customer journey across digital touchpoints to in-store experience to ensure a seamless transition.
- Plan and develop toolkits and marketing resources for CDCs to implement local marketing initiatives.
What We Offer
- A company culture that is inclusive, warm, and welcoming.
- 28 days basic annual leave each year (plus 8 bank holidays).
- Ability to purchase a generous amount of significantly discounted paint for personal use.
- Pensions, Group Income Protection, and Life Assurance.
- Employee Assistance Programme (EAP) - 24/7 access to confidential support via an employee helpline with qualified counsellors.
- Health and wellbeing perks - a range of medical, dental, and optical treatments for you and your family.
- Eating out, Retail, and Leisure discounts available.
- Cycle to Work Scheme.
- Training and development throughout your role.
About Our Company
Crown Paints - Hempel is a leading manufacturer of paint with over 200 years of experience. We are committed to promoting a workplace that values unique backgrounds, perspectives, and talents. Our company culture is inclusive, warm, and welcoming, and we offer a range of benefits and rewards to our employees.
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