Trade Channel Marketing Manager

4 weeks ago


Blackburn, Blackburn with Darwen, United Kingdom Crown Paints - Hempel Full time
Job Title: Trade Channel Marketing Manager

We are seeking a highly skilled Trade Channel Marketing Manager to join our team at Crown Paints - Hempel. As a key member of our marketing team, you will be responsible for developing and implementing innovative marketing strategies tailored to independent retail and trade environments.

Main Responsibilities:

  • Develop and implement comprehensive marketing strategies to drive growth within the independent distribution channel.
  • Collaborate closely with internal teams to align marketing activities with broader business objectives.
  • Analyse sales data and market trends to inform and develop targeted marketing initiatives.
  • Run and coordinate the execution of marketing programs to deliver high impact results.
  • Facilitate strong relationships with partners and customers to drive customer-centric initiatives.

Requirements:

  • Solid experience in trade marketing within sectors such as DIY, electrical, paint, plumbing, building materials, and automotive parts.
  • Strong ability to perform and interpret data analysis, with experience in financial modelling and assessing marketing payback periods.
  • Demonstrated success in crafting and implementing comprehensive marketing strategies, with a focus on customer engagement and commercial growth.
  • Outstanding communication and interpersonal skills, capable of building and maintaining effective partnerships.
  • High degree of autonomy with a track record of innovative and creative problem-solving in marketing.

What We Offer:

  • A company culture that is inclusive, warm, welcoming, driven, and allows everyone to show up as themselves every single day without judgement.
  • 28 days basic annual leave each year (plus 8 bank holidays).
  • Ability to purchase a generous amount of significantly discounted paint for personal use.
  • Pensions, Group Income Protection and Life Assurance.
  • Employee Assistance Programme (EAP) - 24/7 access to confidential support via an employee helpline with qualified counsellors.
  • Health & wellbeing perks - a range of medical dental and optical treatments for you and your family.
  • Eating out, Retail and Leisure discounts available.
  • Cycle to Work Scheme.
  • Training and development throughout your role.

About Crown Paints - Hempel:

Crown Paints have been manufacturing paint for longer than most, over 200 years in fact, with over 60 years proudly holding the Royal Warrant. We are committed to promoting a workplace that values unique backgrounds, perspectives, and talents. Creating an inclusive environment where each employee can bring their authentic selves to work is crucial for our success in shaping a brighter future with sustainable coating solutions.



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