Craft Beer Sales Director

3 weeks ago


London, Greater London, United Kingdom Corecruitment Full time

Regional Sales Manager Opportunity

We are excited to be working with this innovative and fast-growing low & no alcohol beer brand, making waves across the UK with their unique range of craft products. With the increasing demand for healthier, alcohol-free options, they are committed to providing exceptional products that challenge the norm and excite consumers.

As they expand rapidly nationwide, they are looking for a passionate and driven Regional Sales Manager to lead our growth in London's vibrant On-Trade sector. The ideal candidate will have a proven track record in sales, with a minimum of 3 years' experience in the On-Trade, ideally within the drinks industry. Experience with low & no alcohol brands is a plus.

Key Responsibilities:

  • Develop and execute a strategic sales plan to increase distribution and grow sales volume in London's On-Trade sector.
  • Identify and secure new accounts within IFT and multiples, with a strong focus on expanding into untapped venues.
  • Build and maintain strong relationships with existing clients, ensuring excellent service and consistent growth.
  • Stay up-to-date on market trends, competitor activity, and consumer preferences within the low & no alcohol category.
  • Work closely with the national sales team, marketing, and distribution partners to ensure smooth execution of initiatives and promotional campaigns.
  • Track sales performance and provide regular updates, insights, and recommendations to senior management.

What We Offer:

  • A competitive salary with bonus potential
  • Opportunity to be part of a fast-growing and innovative brand
  • Autonomy and ownership of a key region in our growth strategy
  • Career progression in a dynamic, mission-driven company

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