Commercial Director

1 month ago


Maidenhead, Windsor and Maidenhead, United Kingdom JACOBS DOUWE EGBERTS Full time
Job Overview

As a key member of the Sales Leadership Team, you will play a pivotal role in driving category growth and shopper activation excellence within the Sales function. Reporting directly to the Sales Director, you will lead a team of 9 accountable for developing and executing our Brands at the point of purchase through Perfect Store initiatives, increased visibility, and first-class through-the-line execution aligned to our strategies in close collaboration with our Customers, Partners, Sales, and Marketing teams.

You will work cross-functionally with the Consumer Insight team to develop our category vision and customer-specific category strategies, delivering long-term JDE strategic priorities to unlock growth in the category as identified in the AOP, Value Creation Plan, and Brand Plans.

Key Responsibilities
  • Develop and lead Perfect Store strategy and execution, using the monthly cycle to highlight category and sales performance issues and opportunities to maximise performance.
  • Design and implement an integrated Shopper Marketing strategy to deliver against key JDE objectives, bringing our brands to life in a distinctive way at the point of purchase to drive shopper preference.
  • Work with Marketing teams to develop and execute the annual brand activity and innovation plan, ensuring that we maximise all opportunities to drive 'through the line' impact and execution to support feature and ranging standout.
  • Establish robust analysis and evaluation tools for in-store activation plans to support NPD's and marketing initiatives using customer-specific data where possible.
  • Collaborate with the Sales Leadership Team to develop overall functional capability and engagement, helping to ensure we build JDE as a partner of choice within our customer base and representing the voice of the shopper within all relevant business performance management processes.
Requirements

Education

Graduate calibre

Experience

This role would suit a graduate with extensive experience predominantly gained in Category Development, Buying, or Account Management or within a Data Agency role in FMCG:

  • Deep knowledge of UK retail shoppers and customers.
  • Marketing literate, able to navigate strategic consumer and brand strategy and executional, commercial detail to develop an integrated strategy.
  • Influencing skills – good impact presenting to senior management and customers and also credible with Account Managers.
  • Be mobile and willing to travel.
  • Good knowledge of English.


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