Data Insights Specialist

3 weeks ago


Birmingham, Birmingham, United Kingdom Morgan Philips Group Full time
Job Description

This is a fantastic opportunity as a Digital and Commercial Insight Analyst based in Birmingham with flexible working options. The salary for this permanent role is approximately £55,000 per annum, with great benefits.

Key Responsibilities

  • Develop and maintain dashboards to track guest behaviour, performance of e-CRM programmes, and KPI attainment.
  • Analyse data using statistical methods, validate assumptions, test hypotheses, and communicate results to stakeholders.
  • Create interactive and dynamic data visualizations using advanced visualization techniques and tools like Plotly.
  • Present data insights in a clear and concise manner, making complex information easy to understand.
  • Conduct in-depth analysis of multi-channel data sources to deepen understanding of customer behaviour and identify new marketing opportunities.
  • Collaborate with the Digital Data Analyst and Data & Analytics Manager to maintain relationships with external agencies.

Required Skills and Qualifications

  • Proven experience working in Digital Marketing, with strong analytical skills and consumer insight knowledge.
  • High numeracy skills and a passion for staying up-to-date with the latest digital/data innovation trends.
  • Experience with Business Intelligence tools, particularly Power BI or alternative platforms like Tableau, QlikView, or Cognos BI.
  • Advanced SQL querying skills (T-SQL) for data extraction, manipulation, and modelling, with experience in SQL-based platforms like Microsoft SQL Server, MySQL, or PostgreSQL.
  • Familiarity with data warehousing solutions like Amazon Redshift, Google BigQuery, or Snowflake.
  • Ability to design and develop interactive dashboards and reports that meet business needs.
  • Experience with Python or R for data analytics and automation tasks, enhancing data processing and analysis capabilities.
  • Excellent communication skills, with the ability to articulate complex data insights and support large-scale projects involving multiple stakeholders.
  • Familiarity with project management tools like Jira, Trello, or Asana.
  • Familiarity with cloud computing platforms like AWS, Azure, or Google Cloud Platform.
  • Demonstrated ability to think critically and solve complex problems using data-driven approaches.


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