Digital Marketing Automation Specialist

4 weeks ago


London, Greater London, United Kingdom Okta, Inc. Full time
Job Summary

We are seeking a highly skilled Digital Marketing Automation Specialist to join our team at Okta, Inc. in the EMEA region. This role will be responsible for supporting and executing integrated demand generation programs, working closely with regional marketers and sales development teams.

About the Role

  • Working closely with multiple regional marketing and demand marketing teams to deliver highly effective demand generation, event, and advocacy/loyalty programs.
  • Understanding the regional adaptations and market differences in EMEA.
  • Collaborating with various internal stakeholders to build, test, and execute email segmentation, reporting, and set-up of campaigns.
  • Monitoring campaigns and their effectiveness, with a strong attention to detail and analytical focus required.
  • Integrating data from various sources and tools to optimize content and messaging in nurture programs by behaviors and personas.

About You

  • 4+ years experience in Database, Email or Operations Marketing or similar.
  • Experience building and deploying product/promotional go-to-market and optimization strategies with an emphasis on marketing tech implementations, messaging, and A/B testing.
  • Proficiency in Salesforce, Marketo.
  • Experience with troubleshooting systems, process, and data issues.
  • Impeccable attention to detail and committed to quality work.
  • Strong project management skills required with the ability to connect the dots across teams.

Compensation and Benefits

We offer a competitive salary of $90,000 per annum, as well as a range of benefits including health insurance, retirement plan, and paid time off.



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