Data Insights Specialist

6 days ago

Cardiff, Cardiff, United Kingdom Starling Bank Full time
About the Role

We are seeking a highly skilled Data Scientist to join our team at Starling Bank. As a Data Scientist, you will play a key role in helping us solve complex problems using Machine Learning and drive growth through effective marketing strategies.

Key Responsibilities
  • Develop and refine models to predict customer lifetime value (LTV) to optimise marketing investments and resource allocation.
  • Analyse customer behaviour and product usage data to identify target audiences and tailor marketing efforts for maximum impact.
  • Employ causal models to evaluate the effectiveness of CRM and invite campaigns and use causal inference to personalise campaigns for individual users.
  • Contribute to building and interpreting Marketing Mix Models (MMM) to understand the best growth activities.
  • Collaborate with Data Analysts to ensure they effectively utilise the models you build.
Requirements
  • Solid understanding of customer lifetime value (LTV) modelling and marketing mix modelling.
  • Deep understanding of statistics, especially Bayesian reasoning, and the ability to assess the accuracy of your results.
  • Experience with causal inference concepts and machine learning models for causal inference.
  • Comfortable with a variety of modelling techniques, including gradient boosting, neural networks, linear regression, and blending these approaches.
  • Expert in Python with the ability to make well-reasoned design decisions in your code.
  • Comfortable working with external data sources through APIs.
  • Ability to see the bigger picture of business processes and clearly define how models can be integrated and add value.
  • Excellent communication and visualisation skills to effectively present your findings to different audiences.
What We Offer
  • 33 days holiday (including flexible bank holidays)
  • An extra day's holiday for your birthday
  • 16 hours paid volunteering time a year
  • Part-time and/or flexible hours available for most roles
  • Salary sacrifice, company enhanced pension scheme
  • Life insurance at 4x your salary
  • Hybrid/remote working
  • Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
  • Generous family-friendly policies
  • Varied social groups set up and run by our employees
  • Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
  • Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing

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