Vice President Payments Marketing Strategy

6 days ago

London, Greater London, United Kingdom J.P. Morgan Full time

Marketo, an Adobe Company is seeking a talented Vice President to lead our EMEA Payments Marketing Strategy. As a key member of our team, you will be responsible for developing and executing data-driven marketing initiatives and campaigns that enhance our presence across Europe, the Middle East, and Africa.

The successful candidate will have a strong background in B2B marketing, with a proven track record in multichannel campaign development and optimization. You will collaborate with senior stakeholders and internal marketing teams to advise, design and implement cohesive, innovative campaigns.

Key Responsibilities:

  • Taking a lead on the development and execution of the EMEA marketing strategy to support full funnel marketing initiatives, product marketing campaigns and sales teams in acquiring new business and deepening client relationships
  • Developing data-driven, customer-centric, marketing strategies for EMEA Payments; leaning particularly into product and market priorities accordingly
  • Collaborating with senior stakeholders and internal marketing teams to advise, design and implement cohesive, innovative campaigns
  • Measuring, tracking and presenting marketing outcomes and insights to executive leadership, leveraging data to refine and inform future strategies and effectively optimize in market campaigns and initiatives
  • Driving process improvement initiatives to enhance marketing efficiency and effectiveness across the region.

Required Qualifications, Capabilities, and Skills:

  • Expertise in creating and delivering data-driven integrated marketing strategies and activation
  • Relevant B2B marketing experience essential with a proven track record in multichannel campaign development and optimization
  • Strong knowledge of the full marketing mix and optimization strategies
  • Demonstrated experience and expertise in several channels across B2B marketing, preferably product marketing
  • Demonstrated ability to build and maintain collaborative relationships across various teams and functions
  • Experience in regional project execution and navigating complex organizational structures
  • Exceptional communication, influencing, negotiation, and interpersonal skills
  • Financial Services, Fintech, and/or Payments marketing experience is essential
  • Deep understanding of the payments industry
  • Exceptional expertise aggregating with data and power-point essential to tell a story

Estimated Salary Range: £90,000 - £130,000 per annum

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