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Customer Relationship Marketing Specialist

4 weeks ago

Handforth, Cheshire East, United Kingdom Vets for Pets Full time

About the Role

We are seeking a dedicated CRM Executive to support the day-to-day delivery of our CRM communications plan, building and deploying targeted, compelling campaigns that drive consumer engagement and support our business objectives.

This hybrid role is based at our Support Office and requires collaboration with the CRM Manager and Analytics Partner to deliver targeted communications, from test phases to full deployment.

Key Responsibilities

  • Translating business requirements into direct consumer activation plans, working closely with key stakeholders
  • Building an optimum consumer contact plan to maximise growth opportunities
  • Using consumer insights and analysis to shape future CRM strategies and campaigns
  • Working with partner Marketing teams to ensure cohesive messaging and campaigns
  • Developing business cases for testing with commercial teams and analysing results with the analytics team
  • Managing voucher setup, testing and maintenance, as well as competition setup and winner selection
  • Supporting budget management, purchase order raising and ensuring the accuracy of communications

About You

  • Experience in managing consumer relationship marketing programs
  • Proven track record of building strong collaborative relationships with stakeholders
  • Excellent organisational skills and a hands-on approach, including proofing and potential copywriting
  • Empathy and passion for understanding and responding to consumer needs
  • Marketing experience, ideally within a leading UK retailer, is desirable
  • Understanding of consumer direct marketing and online experience, is desirable
  • Experience with Salesforce Marketing Cloud and Tableau reporting platform, is desirable

Why Join Us?

  • Be part of a dynamic and innovative team
  • Drive consumer engagement and support business growth
  • Enjoy opportunities for professional development and growth
  • Contribute to a leading retail business with ambitious goals

We value and respect difference in all its forms and aim to reflect the diversity of the communities we operate in. We encourage our people to be themselves and contribute to our unique culture.