Digital Marketing Insights Specialist

3 days ago


Manchester, United Kingdom Stagecoach Group plc Full time
Job Title:

Digital Marketing Insights Specialist

Salary Range:

£43,000 - £48,000 per annum (dependent on experience)

About the Role:

We are seeking an experienced Digital Marketing Insights Specialist to join our team on a fixed term basis of 6 months. As a key member of our marketing analytics team, you will play a crucial role in assessing the performance of our marketing campaigns and channels, providing actionable insights to inform strategic decision-making.

Key Responsibilities:
  1. Assess the performance of our marketing campaigns and channels to inform strategic decision-making.
  2. Leverage data analytics to optimize marketing efforts, providing actionable insights.
  3. Ensure that marketing activities align with our business objectives.
  4. Interpret complex data sets and present data-driven insights to non-technical stakeholders.
  5. Uncover trends, patterns, and opportunities within marketing to improve efficiencies.
  6. Partner with cross-functional teams to translate data insights into actionable recommendations.
Requirements:
  1. Experience in marketing analytics or a similar role.
  2. Strong understanding of marketing principles and strategies.
  3. Familiarity with digital marketing channels (SEO, SEM, social media, email marketing) and ATL marketing channels.
  4. Demonstrated ability to utilize data modeling and statistical techniques to predict future marketing trends and outcomes.
  5. Defined Contribution pension scheme with employer contributions.
  6. 25 days holiday plus bank holidays.
  7. A Stagecoach Bus travel pass for you and a companion.
  8. Access to the Hapi platform with retail and leisure discounts.
  9. Private medical insurance.
  10. Access to our Employee Assistance Program.


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