Digital Marketing Specialist

2 weeks ago


Manchester, United Kingdom KnoWho Full time

Job Title: Digital Marketing Specialist

Overview

KnoWho is a dynamic and forward-thinking B2B marketing agency based in Manchester, seeking an experienced Digital Marketing Specialist to join their team.

Key Responsibilities
  • Design, launch, and optimise PPC campaigns across key platforms, including Google Ads and LinkedIn, to meet client-specific KPIs and achieve measurable results.
  • Strategically manage client budgets, ensuring efficient allocation across campaigns to maximize ROI while minimizing cost-per-click (CPC) and cost-per-acquisition (CPA).
  • Analyse campaign performance in depth, using data-driven insights to make informed decisions. Regularly test ad copy, audience targeting, and bidding strategies to improve outcomes.
  • Lead the agency's paid media strategy, playing a pivotal role in driving lead generation and contributing to the long-term growth of the sales pipeline.
Benefits
  • Be part of a dynamic, creative, and forward-thinking agency.
  • Work on exciting projects for a diverse range of B2B clients.
  • Enjoy a supportive environment with opportunities for growth and development.

The ideal candidate will have a passion for digital advertising, a keen eye for detail, and a data-driven mindset. Estimated salary for this role is £32,500 - £37,500 per annum.



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