CRM Transformation Specialist
4 weeks ago
We are seeking a highly skilled CRM Transformation Specialist to join our marketing team at Phlo. As a key member of our team, you will be responsible for leading the migration of our existing CRM system to a new platform and assisting in the onboarding process across various teams and stakeholders.
The ideal candidate will have proven experience in managing or implementing CRM systems, as well as experience in building customer activation, engagement, and retention strategies across the customer lifecycle. Strong project management and communication skills are essential, with the ability to manage multiple products and brands at once.
You will be an integral part of Phlo's marketing team, reporting into the Head of Product Marketing and working closely with our clinical, product, and engineering teams to drive a first-class digital patient experience.
Key Responsibilities- Lead the migration of Phlo's existing CRM system to a new platform and assist in the onboarding process across various teams and stakeholders.
- Plan, execute, and optimize multi-channel engagement and retention campaigns to increase patient engagement and retention across the funnel.
- Build and manage intelligent campaigns designed to reduce patient churn and encourage reactivation.
- Manage patient data pipelines, automations, and be responsible for overall account maintenance, hygiene, and growth.
- Use data analytics and customer insights to conduct advanced segmentation, personalize messaging, and optimize retention funnels and increase customer lifetime value (CLTV).
- Innovate and experiment regularly to find new ways to engage patients and maximize LTV and reduce churn.
- Cross-brand management - manage unique patient needs and communication strategies relative to the Phlo brand and offering.
- Reporting - track performance against KPIs, build automated reporting within the CRM platform, and drive results relative to Phlo's growth and retention targets.
- Proven experience in managing or implementing CRM systems.
- Experience in building customer activation, engagement, and retention strategies across the customer lifecycle.
- Strong project management and communication skills with the ability to manage multiple products and brands at once.
- Data-driven and can use data insights gathered to inform product marketing strategies and tactics to drive commercial decision making.
- Results-oriented mindset with a focus on driving revenue and achieving business growth objectives.
Phlo is building the next generation of healthcare services in the UK. We have recently scaled to grow our healthcare product and service offerings across the UK, including an NHS digital pharmacy service, multiple e-commerce healthcare brands, and a B2B technology offering, Phlo Connect. We operate on our three strategic pillars of great engineering, great design, and great patient care.
We have recently been recognized by wired.com and HSBC UK as a 2023 Trailblazer due to our commitment to innovation in the healthtech space and our patient-centric approach.
We are an inclusive workplace that promotes and values diversity, where everyone can do their best work and be proud to belong.
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