Optimisation Specialist

1 week ago

Derbyshire, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled Optimisation Specialist to join our team at Frasers Group. As an Optimisation Specialist, you will play a critical role in implementing a relevant and data-driven Search & Visual Merchandising strategy, adopting best-in-class strategies and developing forward-thinking features.

Key Responsibilities
  • Develop, implement, and oversee data-driven, customer-centric visual merchandising strategies.
  • Manage onsite search, ensuring optimal configuration across fascias and enhancing the search experience.
  • Enhance personalisation on site and app via search and merch tools.
  • Develop forward-thinking features that will help drive the performance of each fascia forward, in line with the Frasers Group aspiration.
  • Contribute new ideas into our Digital roadmap and manage these from concept through to delivery.
  • Promote a culture of experimentation, ensuring we are constantly iterating and evolving strategies with proven uplifts.
  • Analyse and interpret A/B test results, compiling detailed views of outcomes, learnings, and next steps.
  • Create and constantly develop playbooks of best practices to be used within the business to ensure consistent and scalable optimisation practices.
  • Use data insights to identify customer pain points in the journey. Present recommendations on how we can optimise in these areas.
  • Work cross-functionally to optimise experience during trade events and other initiatives.
  • Help build, develop, and manage weekly reporting on key insights and actions.
Requirements
  • Proven experience in digital optimisation, digital trade, analytics, or related roles.
  • Commercial and analytical mindset.
  • Passionate about customer behaviour, optimising online experiences, and an interest in wider digital practices.
  • Strong data-driven mindset with a sound commercial understanding.
  • Experience with Search & Merch tools such as Algolia or Attraqt.
  • Understanding of personalised algorithms and the effect on the customer journey.
  • Knowledge of GA and other analytical tools such as ContentSquare.
  • Experience with A/B testing and other experimentation methodologies.
About Us

Frasers Group is a leading retail company that is rethinking retail through digital innovation and unique store experiences. We serve our consumers with the world's best sports, premium, and luxury brands globally. As a leader in the industry, we are elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

We are a company that fears less and does more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, and the experience is unrivalled. To be able to make the most of it, you need to live and breathe our principles:

  • Think without limits - Think fast, think fearlessly, and take the team with you.
  • Own it and back yourself - Own the basics, own your role, and own the results.
  • Be relevant - Relevant to our people, our partners, and the planet.

We offer a wide range of perks for our colleagues, including a benefits package, rewards, recognition, and opportunities. Our employees are at the heart of our business, and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer-nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it, or been relevant.

We also offer a Fearless bonus, where if our share price hits 10 for 30 or more consecutive trading days, all colleagues across the business will receive a bonus. The top 1000 performers in the company will receive unprecedented bonuses, worth from 50,000 to 1 million Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance.

We are committed to building the planet's most admired and compelling brand ecosystem. Our employees must understand our business, product, and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline and to bring ideas back to the office that will improve how we work.

We also offer a wellbeing programme, Frasers Fit, which aims to support and improve colleagues' physical, financial, and mental wellbeing. The app is accessible for every employee and includes training, nutrition, and lifestyle advice - all completely free.

We know that it's not just about physical health, mental wellness is equally important. That's why all of our employees get free access and support from the Retail Trust charity. This includes a 24-hour wellbeing helpline, wellness hub, counselling, and financial/legal support.

We are committed to making the most of our employees' skills and experience. Our Recruitment Team will be reviewing applications, and all candidates will receive a response, whether they are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first-stage interview with the Recruiter. If successful, we anticipate two further interview stages with the Hiring Manager/wider team, which will be more technically focussed and could include a presentation/task so we can see your skills in action.

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