Digital Optimisation Specialist

4 days ago

Derbyshire, United Kingdom Frasers Group Full time
Job Title: Digital Optimisation Specialist

At Frasers Group, we're rethinking retail. Our mission is to build the world's most admired and compelling brand ecosystem. We're seeking a Digital Optimisation Specialist to join our team and help us elevate the retail experience for our customers.

The successful candidate will be responsible for implementing a relevant and data-driven Search & Visual Merchandising strategy, adopting best-in-class strategies and developing forward-thinking features. They will be integral in personalising the experience across every touchpoint and making the consumer's experience feel as personable as possible.

The ideal candidate will have a proven track record in digital optimisation, digital trade, analytics, or related roles. They will be passionate about customer behaviour, optimising online experiences, and have an interest in wider digital practices. Strong data-driven mindset and commercial understanding are essential.

The role will involve developing, implementing, and overseeing data-driven, customer-centric visual merchandising strategies. The successful candidate will also manage onsite search, ensuring optimal configuration across fascias and enhancing the search experience.

We offer a wide range of perks for our colleagues, including a benefits package, reward and recognition schemes, and opportunities for career development. If you're a forward-thinking individual with a passion for digital optimisation, we'd love to hear from you.

  • Developing, implementing, and overseeing data-driven, customer-centric visual merchandising strategies.
  • Managing onsite search, ensuring optimal configuration across fascias and enhancing the search experience.
  • Enhancing personalisation on site and app via search and merch tools.
  • Developing forward-thinking features that will help us drive the performance of each fascia forward.
  • Contribute new ideas into our Digital roadmap and manage these from concept through to delivery.
  • Promote a culture of experimentation, ensuring we are constantly iterating and evolving strategies with proven uplifts.
  • Analyse and Interpret A/B test results, compiling detailed views of outcomes, learnings, and next steps.
  • Create and constantly develop playbooks of best practises to be used within the business to ensure consistent and scalable optimisation practices.
  • Use data insights to identify customer pain points in the journey. Presenting recommendations on how we can optimise in these areas.
  • Working cross-functionally to optimise experience during trade events and other initiatives.
  • Help Build, develop, and manage weekly reporting on key insights and actions.

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