Digital Optimisation Specialist
4 weeks ago
At Frasers Group, we're rethinking retail through digital innovation and unique store experiences. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
We're looking for a talented individual to implement a relevant and data-driven Search & Visual Merchandising strategy, adopting best-in-class strategies and developing forward-thinking features. You will be integral in personalising the experience across every touch point, making the consumer's experience feel as personable as possible.
You will be a vital part of moving our digital offering forward, driving innovation, customer-first, and evidence-based working to help drive towards the group's digital KPIs.
Key Responsibilities:
- Developing, implementing, and overseeing data-driven, customer-centric visual merchandising strategies.
- Managing onsite search, ensuring optimal configuration across fascias and enhancing the search experience.
- Enhancing personalisation on site and app via search and merch tools.
- Developing forward-thinking features that will help drive the performance of each fascia forward, in line with the Frasers Group aspiration.
- Contribute new ideas into our Digital roadmap and manage these from concept through to delivery.
- Promote a culture of experimentation, ensuring we are constantly iterating and evolving strategies with proven uplifts.
- Analyse and Interpret A/B test results, compiling detailed views of outcomes, learnings, and next steps.
- Create and constantly develop playbooks of best practices to be used within the business to ensure consistent and scalable optimisation practices.
- Use data insights to identify customer pain points in the journey, presenting recommendations on how we can optimise in these areas.
- Working cross-functionally to optimise experience during trade events and other initiatives.
- Help build, develop, and manage weekly reporting on key insights and actions.
Requirements:
- Proven experience in digital optimisation, digital trade, analytics, or related roles.
- Commercial and analytical mindset.
- Passionate about customer behaviour, optimising online experiences, and an interest in wider digital practices.
- Strong data-driven mindset with a sound commercial understanding.
- Experience with Search & Merch tools such as Algolia or Attraqt.
- Understanding of personalised algorithms and the effect on the customer journey.
- Knowledge of GA and other analytical tools such as ContentSquare.
- Experience with A/B testing and other experimentation methodologies.
At Frasers Group, we offer a wide range of benefits and perks for our colleagues, including a benefits package, reward and recognition schemes, and opportunities for career development and growth.
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