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Marketing Director
1 month ago
We are seeking a highly skilled Marketing Director to lead our marketing efforts for our EU-based portfolio companies Foodsteps and Cosmetri. As a key member of our executive team, you will be responsible for defining and executing a holistic marketing and communications strategy that fuels our growth and positions each brand as a leader in the industry.
Key Responsibilities- Leadership
- Lead and coach a high-performing marketing team, encouraging collaboration and professional development
- Provide strong strategic and commercial direction to the Senior Leadership Team
- Ensure clear communication and alignment with Sales, Product, and Customer Success
- Strategy
- Develop and own an insight-driven marketing and communications strategy to drive brand awareness, lead generation, and customer engagement
- Collaborate with senior leadership to ensure cross-functional buy-in and alignment of marketing initiatives with business objectives
- Identify new market opportunities, customer segments, and emerging trends to attract prospects and revenue
- Execution
- Oversee the creation and management of demand generation campaigns across multiple channels, including paid ads, owned and sponsored events, email, social, content, and PR
- Oversee the development of creative assets, messaging, and positioning to ensure consistency across all marketing touchpoints
- Monitor industry trends and competitors to ensure our messaging and distribution tactics are differentiated
- Tracking & Reporting
- Set key performance indicators (KPIs) and success metrics to track the effectiveness of marketing efforts
- Report on campaign performance and insights to senior leadership, providing data-driven recommendations for future initiatives
- Manage the marketing budget, allocating resources efficiently to maximize ROI
- 7+ years of experience in B2B marketing, preferably in a fast-paced, growth-oriented environment
- Exceptional strategic thinking combined with execution and reporting
- Equal parts commercial and creative, with a passion for climate-tech and its potential
- Experience working cross-functionally with Sales to create service-level agreements and achieve quarterly and annual targets
- Proficiency in Hubspot, LinkedIn, and Google Analytics
- Growth mindset, positive attitude, and curiosity
- Ideal location: London, with 2-3 days in the office per week
- Foodsteps offers a full range of benefits, including 27 paid holiday days, flexible working, volunteering days, and climate perks travel days
- Welcoming office in Whitechapel, London, with lots of snacks and a variety of working spaces