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Senior Paid Search Manager
2 months ago
We are seeking a highly skilled Senior Paid Search Manager to lead our paid search strategies and campaigns. In this role, you will be responsible for developing, executing, and optimizing PPC campaigns across various platforms to drive high-quality traffic and achieve our business goals.
Key Responsibilities:
- Strategy Development: Create and implement paid search strategies that align with business objectives and drive ROI.
- Campaign Management: Oversee and optimize PPC campaigns across Google Ads, Bing Ads, and other search platforms.
- Budget Management: Manage large advertising budgets, ensuring efficient allocation and spending.
- Data Analysis: Analyze campaign performance data to make informed decisions and adjust strategies as needed.
- Keyword Research: Conduct in-depth keyword research to identify opportunities and optimize existing campaigns.
- A/B Testing: Develop and execute A/B testing plans for ads, landing pages, and bidding strategies.
- Team Leadership: Lead and mentor a team of paid search specialists, providing guidance and support for their professional development.
- Collaboration: Work closely with cross-functional teams including SEO, content, analytics, and product to ensure cohesive marketing strategies.
- Reporting: Prepare and present detailed reports on campaign performance, insights, and recommendations to senior management.
Requirements:
- Experience: 4-5+ years of experience in managing paid search campaigns, with a strong track record of delivering results.
- Expertise: Proficiency in Google Ads, Bing Ads, and other PPC platforms.
- Analytical Skills: Strong analytical skills with the ability to interpret data and provide actionable insights.
- Technical Knowledge: Familiarity with tools like Google Analytics, SEMrush, and other PPC management platforms.
- Leadership: Proven experience in leading and mentoring a team.
- Communication: Excellent verbal and written communication skills, with the ability to present complex information clearly.
- Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
What We Offer:
- Unlimited Holidays: Enjoy the flexibility to take time off whenever you need it, without limitations.
- Private Healthcare: Comprehensive private healthcare coverage for you and your family.
