Senior Paid Search Manager
4 weeks ago
Job Title: Senior Paid Search Manager
Job Summary:
We are seeking a highly skilled Senior Paid Search Manager to lead our paid search efforts across Europe. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive paid search strategies that drive business growth and revenue.
Key Responsibilities:
- Lead the development and execution of paid search strategies across Google Ads, Bing Ads, ASA, and UAC platforms.
- Manage and mentor the Senior PPC Executive, providing guidance and support to ensure high performance and professional growth.
- Work closely with internal teams to understand business objectives and translate them into actionable paid search initiatives.
- Conduct in-depth keyword research, ad copywriting, and ad extension optimization to enhance campaign performance.
- Assist in budgeting, forecasting, and reporting processes to ensure paid search efforts align with overall marketing goals.
- Collaborate with the marketing analytics team to track, measure, and report on campaign effectiveness and ROI.
Requirements:
- Proven experience as a PPC Manager or similar role, with a strong understanding of paid search strategies and platforms.
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Experience with A/B testing and other experimentation methodologies.
- Knowledge of industry trends, algorithm updates, and new advertising features.
What We Offer:
- Competitive salary + annual bonus (after completion of probation).
- Free private healthcare, life insurance cover, and pension after successful completion of probation.
- 24 days annual holiday, plus additional days after 3 years' service.
Must have the necessary visas to live and work in the UK.
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