Head of Marketing Analytics

4 weeks ago

London, Greater London, United Kingdom carwow Full time
About Carwow Group

Carwow Group is a pioneering company in the automotive industry, driven by a passion for getting people into the right cars. With a portfolio of personality-rich brands, including Carwow, Auto Express, evo, Driving Electric, and Car Buyer, we are building the go-to destination for car-changing.

Our journey began as a simple reviews site, but we have since grown into one of the largest online car-changing destinations in Europe, with over 10 million customers using our platform to buy and sell cars. Last year, we experienced significant growth, with nearly £3 billion worth of cars bought on our site, and £ of cars listed for sale through our Sell My Car service.

In 2024, we made a strategic acquisition, doubling our audience overnight. Together, we now have one of the biggest YouTube channels in the world, with over 1 billion annual views, sell 1 million print copies of our magazines, and have an annual web content reach of over 350 million.

Why Choose Carwow Group?

We are winners of the prestigious Culture 100 award, recognizing the most loved and happiest tech companies to work for. We have also recently raised $52 million in funding, led by global venture capital firm Bessemer Venture Partners, to accelerate our growth plans.

As pioneers, we are always driving for new territory and positive change. Our work is never done, and we are committed to building new experiences, launching new titles, and listening to drivers.

Being part of Carwow Group means championing drivers and the automotive industry, acting as a disruptor, and never being afraid to fail (but learning fast when we do).

About the Role

The Head of Marketing Analytics will lead a team of 7 analysts, plus a long-standing agency team of 2-3 part-time analysts. This role is an opportunity to work amongst a talented and high-performing team, integral to the Marketing organization, enabling Carwow's sustainable and data-driven growth.

As the Head of Marketing Analytics, you will be responsible for leading multiple, complex stakeholder relationships, managing team development, and cultivating a strong culture of collaboration and a happy, healthy work environment.

Key Responsibilities

  • Lead a team of 7 analysts, plus a long-standing agency team of 2-3 part-time analysts.
  • Matrix manage Marketing Data Engineers and a Data Scientist who officially sit outside of the team but are part of the squad.
  • Ensure continued success of BAU support for all Marketing stakeholders across all channels.
  • Define and enable the delivery of Marketing Analytics quarterly OKRs and goals with the team.
  • Refine and deliver on 2 core initiatives: Customer Data Platform implementation and utilisation, and Marketing Capital Allocation process and execution.

Requirements

  • Marketing Analytics specialism with a background in Marketing Analytics, passion, and deep knowledge of various Marketing channels.
  • Particular familiarity with Google channels and platforms is a bonus.
  • Experience in embedding Marketing Capital Allocation into business budgeting, specific experience with MMMs and incrementality is essential.
  • Experience of utilising and/or implementing Martech, especially a Customer Data Platform, is desirable.
  • Technically strong with strong SQL and analytical thinking and commercial mindset.
  • Experienced leader with experience leading large teams, managing Data Engineers, and strong interpersonal skills.

Interview Process

  • Step 1: Interview with Director of Analytics & Data Science.
  • Step 2: Technical Interview with Head of Marketing and Product Analytics.
  • Step 3: Case Study Interview with Chief Customer & Marketing Officer, Director of Growth, and Director of Analytics & Data Science.

What's in it for you?

  • Hybrid working.
  • Competitive salary.
  • Matched pension contributions.
  • Share options.
  • Vitality Private Healthcare.
  • Life Assurance.
  • Monthly coaching sessions with Spill.
  • Enhanced holiday package.
  • 28 days annual leave.
  • 1 day for your wedding.
  • 1 day off when you move house.
  • For your third year anniversary, get 30 days of annual leave per year.
  • For your tenth year anniversary, get 35 days of annual leave per year.
  • Option to buy 3 extra days of holiday per year.
  • Work from abroad for a month.
  • Inclusive parental, partner, and shared parental leave policies.
  • Bubble childcare support and discounted nanny fees.
  • The latest tech (Macbook or Surface).
  • Up to £500/€550 home office allowance.
  • Generous learning and development budget.
  • Regular social events.
  • Refer a friend, get paid.

Diversity and inclusion are integral parts of our culture. We welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills, and potential, so all our applicants are treated fairly and equally.

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