Advertising Planning Manager
3 weeks ago
At Rockstar London, we're seeking a talented Advertising Planning Manager to join our dynamic team.
This role is responsible for the planning, coordination, execution, reporting, and data governance of all international paid media.
As a key member of our marketing team, you'll work closely with cross-functional teams to ensure seamless execution of global media campaigns.
Key responsibilities include:
- Advertising platform management (DSPs, social platform management)
- CDP/PII management – bespoke segmentation, PII activations, PII tracking and reporting
- Manage Paid Media data governance, naming convention and taxonomy
- Implement additional MarTec that enhances/enriches paid media
- Manage Central and Territory specific Agency data compliance and health
- Coordinate with relevant teams and agency to execute International Media
- Support all aspects of the development and maintenance of Rockstar owned and licensed technologies; both in workflow implementation as well as product roll-out across Rockstar International territories and agencies
Requirements include:
- Knowledge of and passion for Rockstar Games titles
- Bachelor's degree in Marketing/Technology/Media or related field
Desirable skills include:
- Exceptional communication, organisation, and prioritisation skills
- Familiarity and interest in digital media technologies including data tools, analytical tools, PII management and workflow management systems
- The ability to remain calm/flexible while managing large workloads and meeting tight deadlines and thrive in a fast-paced environment
- Work well within a team but have the ability to think on their feet and work under their own initiative
- Must be detail-oriented with excellent time management skills
- Understanding of the current social media landscape
Please note that these are desirable skills and are not required to apply for the position.
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