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YouTube Channel Manager
2 months ago
Hasbro is a leading global play and entertainment company that creates immersive brand experiences for fans of all ages. We are seeking a highly skilled YouTube Channel Manager to join our team and drive the growth and success of our YouTube channels.
Job Summary:The YouTube Channel Manager will be responsible for developing and executing a comprehensive YouTube strategy that aligns with our brand goals and objectives. This includes creating and implementing content programming strategies, optimizing titles, descriptions, metadata, tags, and thumbnails to maximize click-through rates and search engine optimization (SEO). The ideal candidate will have extensive experience managing large-scale YouTube channels, a deep understanding of YouTube's platform and algorithms, and a proven track record of growing and maintaining successful brand channels.
Key Responsibilities:- Content and Programming: Develop and implement a comprehensive content programming strategy that closely aligns with brand and audience needs, ensuring high-quality video content and artwork align with brand strategies to achieve key performance indicators (KPIs).
- Optimization & SEO: Oversee the optimization of titles, descriptions, metadata, tags, and thumbnails to maximize click-through rates, search engine optimization (SEO), and overall channel visibility.
- Advanced Tool Utilization: Leverage advanced YouTube tools and emerging platform features to drive innovation and channel growth.
- Data-Driven Decision Making: Utilize YouTube Analytics, Dashboards, and third-party tools to monitor, analyze, and improve content performance, making data-driven decisions to adapt to market changes quickly.
- Cross-Functional Collaboration: Work closely with cross-functional teams, including Production, Marketing, Product Development, and Brand Management, to align YouTube strategies with broader business objectives.
- Stakeholder Communication: Present detailed and contextualized reports on channel performance, growth strategies, and key insights to stakeholders, ensuring transparency and alignment on objectives.
- Competitive Strategy: Continuously monitor and analyze competitor channels and other market trends, using insights to refine Hasbro's channel management and creative strategies, ensuring we maintain a competitive edge.
- Stay Updated: Keep up-to-date with the latest YouTube trends, algorithms, and best practices.
- 5+ Years of Proven Experience: Extensive experience managing large-scale YouTube channels, with a strong understanding of YouTube's platform, algorithms, and best practices and a demonstrated ability to grow and maintain successful brand channels.
- Advanced Technical Skills: Proficient in Adobe Photoshop, Adobe Premiere Pro, and other relevant tools; deep understanding of all YouTube features, including advanced analytics and Tubular Labs.
- Strategic & Analytical Thinker: Strong analytical skills with a strategic mindset, capable of interpreting complex data sets and translating them into simple actionable growth strategies.
- Creative and innovative mindset with a willingness to learn.
- Communication: Exceptional communication skills, with the ability to influence and collaborate with team members, stakeholders, and cross-functional teams.
- Proactive & Adaptable: Highly proactive, with the ability to balance multiple priorities, lead under pressure, and adapt quickly to changes in the digital landscape.
- Multilingual Advantage: Proficiency in another language is preferred but not required, enhancing the ability to manage channels in multiple regions.
- Be legendary: practice excellence, improve on our legacy, create awesomeness.
- Build a well-rounded crew: inclusivity and diversity in both our teams and games.
- Delve into dungeons: embrace challenges with openness and creativity.
- Don't split the party: agree or disagree but commit. Collaborate and have respect for each other.
- It takes a multiverse: we are driven by the lifelong satisfaction of our fans.
