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Brand Marketing Specialist

2 months ago

Lowestoft, Suffolk, United Kingdom Harrod UK Limited Full time
About Harrod UK Limited

Harrod UK Limited is a family-run company with a strong heritage and passion for gardening and sport. With 70 years of experience, we have established ourselves as a leading manufacturer and supplier of high-quality products for the garden and sports equipment.

Job Title: Brand and Events PlannerJob Summary

We are seeking a dynamic and creative marketer to join our team. The ideal candidate will be responsible for planning, developing, and executing e-marketing campaigns in both the gardening and sport markets to drive engagement, increase sales, and enhance customer retention.

Key Responsibilities
  • Develop and execute email marketing strategies to drive retention and win back customers, nurture leads, and promote products offered by the brands.
  • Building compelling and personalised email content (newsletters, promotional campaigns, and automated campaigns) using templates with copywriting and asset coordination.
  • Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
  • Managing and developing content plans alongside another member of the marketing team, with the ability to write effective and engaging copy, in line with the brands' tone of voice guidelines.
  • Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
  • Event & exhibition management and co-ordination.
  • Co-ordinating key catalogue and brochure production (on/off line) through all stages including: product selection, pagination planning, creative stages and final print.
Requirements
  • GCSEs Grade A-C in Maths and English / A-levels/NVQ Level 3 or equivalent.
  • Exceptional creative writing with impeccable spelling and grammar.
  • Passionate about marketing technology, data analysis and social media.
  • An eye for detail and design, and a solid understanding of brand and customer.
  • Good knowledge/use of Word, Excel, PowerPoint, CANVA and Photoshop.
What We Offer
  • Competitive salary based on experience plus company profit relation pay scheme.
  • Company pension.
  • Free on-site parking.
  • Employee discount.
  • Company events.
  • Health & wellbeing programme.
  • Life insurance.
  • Referral programme.
  • Yearly bonus.
  • 8 hour shift.
  • Monday to Friday.