Digital Marketing Specialist
4 days ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at The Marketing Practice.
As a Digital Marketing Specialist, you will be responsible for the planning and delivery of organic and paid Social Media campaigns, drawing on a wide range of skills to delight our clients with Social Media that can drive audiences from awareness to conversion.
Key Responsibilities:
- Support new business activities by working with Media and client services teams on the creation of content that can be used to win new business.
- Manage client growth by supporting with the creation and selling of new Social Media propositions to client teams.
- Take the client and internal briefs and produce Social Media plans that meet or exceed the objectives.
- Participate in face-to-face and online meetings with new and existing clients and take the lead in presenting social media propositions.
- Run Social Media workshops for clients, both face-to-face and online.
- Responsible for the planning of organic and paid Social Media campaigns and projects across multiple platforms.
- Set up, manage, and optimise different types of paid Social Media campaigns.
- Approving creative.
- Management and scheduling of content.
- Manage costs incurred and revenue generated from Social Media platforms.
- Suggest and implement new ideas, improvements and optimizations to existing campaigns and projects to improve performance.
- Problem-solve, taking the lead in proposing solutions to any campaign issues that may arise, communicating your recommendations back to the internal team.
- Track, measure, analyse, and report on the performance of Social Media campaigns and projects regularly.
- Share results, insights, and recommendations internally and with clients.
- Help shape the Social Media strategy by staying on top of current trends, technology, and best practices to make recommendations to the wider team.
- Monitor and guide more junior members of the team on Social Media activities, delegating tasks, reviewing, and feeding back on the work that they have delivered.
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