Marketing Campaign Specialist

2 months ago

Wakefield, Wakefield, United Kingdom City & Guilds Group Full time
About the Role

We are seeking a highly skilled and experienced Campaign Marketing Executive to join our marketing and content team. As a key member of our team, you will be responsible for building and deploying campaigns, creating content, and supporting campaign activities to drive brand awareness, generate new leads, and increase customer retention.

Key Responsibilities
  • Develop and execute integrated marketing campaigns across multiple channels, including social media, email, web, and advertising.
  • Collaborate with the Marketing Managers to ensure proper messaging, timing, and execution of campaigns.
  • Work closely with the Content Manager to create and repurpose content suitable for each stage of the marketing funnel.
  • Utilize marketing systems, platforms, and processes to measure, analyze, and report on campaign and content performance.
  • Develop and maintain positive business relationships across the company.
About You

To be successful in this role, you will need demonstrable experience in building and deploying multiple marketing campaigns through the use of marketing automation technology. You will have had exposure to integrated campaign management, including social media, content, and events. You will be data-driven, have an analytical mindset, and be an efficient problem solver by nature. Strong communications skills are essential, as well as being highly organized and motivated with the ability to work under pressure and deadlines.

About City & Guilds Group

Our vision is for a world in which everyone has the skills and opportunities to succeed. We support almost five million people each year to develop skills that help them into a job, develop on that job, and prepare for their next job. As a charity, we're proud that everything we do is focused on achieving this purpose.

We believe that diversity and inclusion strengthen and enrich us, and that it is the responsibility of everyone at City & Guilds to drive this value. We welcome applications from diverse backgrounds and communities.

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