Senior Marketing Content Strategist
4 weeks ago
Senior Marketing Content Manager
The role of Senior Marketing Content Manager is a newly created position within Anthem Consulting, a mid-sized international law firm. This key role will lead and re-launch the Firm's content strategy, overseeing the execution of a variety of content marketing activities including thought leadership, blogs, articles, webinars, podcasts and video, ensuring high quality delivery. Team leadership will also play a key part in this role.
The successful candidate will have an in-depth understanding of the importance of marketing campaigns and will have experience in delivering effective marketing strategies, content and campaigns. You will also have the gravitas to influence partners and challenge the status quo. Experience in a law firm (or wider professional services) is essential.
Responsibilities:
- Develop and deliver effective marketing campaigns and brand strategies to raise the firm's profile in the market.
- Proactively identify, initiate and implement Thought Leadership campaigns to deliver the firm's commercial aims.
- Advise and coach Partners, Associates and Business Development teams on producing compelling content for client communications.
- Communicate and continue to embed the brand messaging across the firm.
As Senior Marketing Content Manager, you will be responsible for driving the development and delivery of marketing campaigns and brand strategies that will raise the firm's profile in the market. You will work closely with the firm's partners and associates to identify opportunities for thought leadership and implement campaigns to deliver the firm's commercial aims.
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