Digital Marketing Specialist

4 weeks ago


Wythenshawe, Manchester, United Kingdom In Technology Group Full time
Job Title: Digital Account Executive

Location: Remote

Job Type: Full-time (Hybrid - 3 days p/w onsite)

Salary: Up to £32K DOE

Overview:

In Technology Group is seeking a Digital Account Executive to play a key role in enhancing online performance across paid media, SEO, and marketplace channels. The successful candidate will be responsible for optimizing PPC campaigns, implementing effective SEO strategies, and managing product performance on third-party platforms to boost online visibility and impact.

Key Responsibilities:

1. Paid Media Management: Oversee and optimize paid advertising campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and AMS to achieve customer acquisition and sales goals.

2. SEO Strategy & Execution: Design and implement SEO strategies aimed at improving search rankings, driving organic traffic, and increasing brand visibility in target markets.

3. On-Page & Off-Page SEO: Conduct regular SEO audits, optimize site content, and execute link-building efforts to enhance domain authority.

4. Keyword Research: Identify high-impact keywords for both paid and organic search to strategically target the most relevant and profitable terms.

5. Performance Analysis: Track the effectiveness of PPC and SEO efforts, providing detailed reports on metrics such as CPA, ACoS, ROAS, organic traffic, and keyword rankings.

6. Campaign Optimization: Continuously test and refine paid media campaigns, adjusting budgets, bids, and creatives to maximize ROI and drive business growth.

Requirements:

* Strong understanding of digital marketing principles and best practices

* Proven experience in paid media management and SEO strategy execution

* Excellent analytical and problem-solving skills

* Ability to work independently and as part of a team

* Strong communication and project management skills

What We Offer:

* Competitive salary and benefits package

* Opportunity to work with a leading technology company

* Collaborative and dynamic work environment

* Professional development and growth opportunities
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