Conversion Rate Analyst

2 weeks ago


Liverpool, Liverpool, United Kingdom PayPoint Group Full time
About the Role: The PayPoint Group is seeking a highly motivated CRO analyst to help deliver and optimise user experience across all our websites. As a key member of our team, you will be responsible for analysing quantitative and qualitative data streams, prototyping, user-lab testing, planning, reviewing, estimating resource, designing, briefing to developers, testing in UAT and PRD (live), launching and optimising enhancements and new products for all web and digital channels.

You will work closely with the Product and Data Analysis teams to gain actionable insight from various data sources, including Google Analytics, Convert.com, Hot Jar, Power BI reports, Salesforce Data, Surveys, Polls, Trust Pilot reviews and CX metrics. You will also lead on-going CRO experiments and AB testing across all our channels, following up with qualitative, quantitative and customer satisfaction analysis to ensure these feed into future iterations and strategic initiatives.

The successful candidate will have a strong background in user research, with experience working with agile/lean development environments. You will also possess excellent analytical skills, attention to detail, critical thinking and problem-solving abilities. Additionally, you should have good writing and verbal communication skills, including presentation skills.

We offer a competitive salary of £50,000 - £65,000 per annum, depending on experience. In addition to your salary, you can expect a range of benefits, including 25 days' holiday per year, plus bank holidays, a company pension scheme, free tea and coffee, family friendly leave, and IT equipment provided.

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