Marketing Director

3 weeks ago


Bolton, Bolton, United Kingdom Axon Moore Group Ltd Full time
Marketing Manager

Join Axon Moore Group Ltd as a Marketing Manager and take on a challenging role that will drive business growth and improvement in brand health, lead generation, and sales. As a key member of the marketing team, you will be responsible for developing and implementing marketing strategies that align with the company's goals and objectives.

Key Responsibilities:
  • Develop and Implement Marketing Strategies: Create and execute marketing plans that deliver business growth and improvement in brand health, lead generation, and sales.
  • Lead the Marketing Team: Oversee the work of 3 members of the marketing team, including Digital and Social Media, Events Manager, and CRM.
  • Brand Awareness and Engagement: Drive brand awareness, consumer engagement, and sales, ensuring all commercial and strategic goals are met.
  • External Agency and Supplier Relationships: Manage external agency and supplier relationships to maximize return on investment.
  • Media and Influencer Relationships: Build and manage relationships with key media and influencers to drive KPIs.
  • Market Analysis and Trends: Understand product, dealer, and consumer markets, identifying target markets and analyzing market trends.
  • Collaboration with Sales and CRM: Closely cooperate with sales, CRM, and other key stakeholders to secure a best practice level of implementation of marketing strategy.
  • Brand Activation Tool Kits: Lead the execution and implementation process for brand activation tool kits from briefing requirements to multi-channel deployment.
  • Reporting and Budgeting: Conduct relevant reporting activities to measure efficiency and commercial success, and manage budgets and costs within agreed measures.
Requirements:
  • High Professional Maturity: Demonstrate high professional maturity and strong copywriting and communication skills.
  • Collaboration and Influencing: Show high influencing skills and ability to make fact-based decisions, with strong analytical skills and a structured, organized approach.
  • Business Acumen: Possess strong business acumen and ability to assume a broader perspective (cross-markets).
  • Teamwork and Pressure Management: Demonstrate ability to work effectively within a team environment and under pressure.
Education and Experience:
  • Minimum 10 Years Marketing Management Experience: Possess a minimum of 10 years of marketing management experience, with expertise in marketing strategy development and implementation, market analysis, advertising campaign management, PR and influencer marketing, brand management, and digital marketing.

Axon Moore Group Ltd offers a competitive salary, 25 days holiday plus Bank Holidays, a working week of 8:30am-5:30pm Monday to Friday, and a pension scheme. If you are looking for an opportunity with growth and progression, this is the role for you.


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