Marketing Director

4 weeks ago


Bolton, Bolton, United Kingdom Axon Moore Group Ltd Full time
Marketing Manager Job Description

This is an exciting opportunity to work for a prestigious, internationally renowned British brand leading manufacturer. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies that deliver business growth and improvement in brand health, lead generation, and sales.

Key Responsibilities:
  • Develop an aligned marketing calendar incorporating all relevant aspects of brand and product marketing activity
  • Execute marketing and brand activation plans with excellence against agreed KPI's
  • Drive brand awareness, consumer engagement, and sales ensuring all commercial and strategic goals are met
  • Manage external agency and supplier relationships and maximise return on investment
  • Build and manage relationships with key media and influencers to drive KPIs
  • Understand product, dealer, and consumer markets, identifying target markets and analysing market trends
  • Closely co-operate with sales, CRM, and other key stakeholders to secure a best practice level of implementation of marketing strategy
  • Lead the execution and implementation process for brand activation tool kits from briefing requirements to multi-channel deployment
  • Conduct relevant reporting activities to measure efficiency and commercial success
  • Manage budgets and costs within agreed measures
  • Be the company consumer activation point of contact both internally and externally

Requirements:
  • Minimum 10 years marketing management experience
  • Marketing strategy development and implementation
  • Market analysis and advertising campaign management
  • PR and influencer marketing
  • Brand management and product marketing
  • Digital marketing
  • Social media marketing and email marketing
  • Experience in the high-value product industry is a plus

What We Offer:
  • 25 days holiday plus Bank Holidays
  • A working week of 8:30am-5:30pm Monday to Friday
  • Pension

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