Consumer Insights Manager

2 weeks ago


London, Greater London, United Kingdom The Kraft Heinz Company Full time
About the Position

We are seeking an experienced Consumer Insights professional to join our team at The Kraft Heinz Company. This role will be based in London and will report directly into the Meals Director for Northern Europe.

Main Responsibilities
  • Be the voice of consumers for our meals jewels across Beanz, Soups, Baby Food, and Pasta, providing insights that drive demand and grow consumption.
  • Turn consumer, trend, and business performance data into actionable insights that inform marketing strategies.
  • Collaborate with category and marketing teams to bring a unified view of the consumer, driving consumer-led decisions.
  • Measure the impact of marketing by tracking brand performance, competitor activity, and campaign evaluation.
  • Identify opportunities to drive further growth, including category development and innovation.
  • Design, deliver, and report on a range of continuous and ad-hoc research, including concept and copy tests.
Qualifications

We are looking for a highly skilled and experienced analyst with a strong track record in consumer insights. The ideal candidate will have:

  • A degree-level education.
  • Established track record in consumer insights, interpreting data into meaningful information and actions.
  • Highly proficient consumer researcher with a broad and diverse range of knowledge and application skills across qualitative and quantitative research disciplines.
  • Commercially minded, understanding marketing principles and how brands are managed to grow.
  • Highly numerate with advanced analytical skills and ability to prepare reports and presentations to tight deadlines.
What We Offer
  • An ambitious employer that invests in employee development.
  • Ownership from Day 1, with big challenges and opportunities for growth.
  • An accelerated career trajectory with a competitive salary and above-market bonus structure.
  • A dynamic and driven workplace with a focus on learning and development.
  • A culture that values new ideas and innovation.
Location

The role will be based in London, at our office in The Shard.



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