Digital Media Strategist

17 hours ago


Bolton, Bolton, United Kingdom ao Full time
Job Title: Digital Media Strategist

We are seeking a skilled Digital Media Strategist to lead our advertising and campaign team. You will develop and execute strategies for paid social, display, and YouTube activity.

About the Role:

This role involves providing expert insights to drive optimal strategies and tactics across all platforms. You will oversee the work of a Digital Media Exec, training technical knowledge and managing workflow.

Key Responsibilities:
  • Campaign Performance: Provide expert insights to drive optimal strategies and tactics across all platforms.
  • Team Management: Oversee the work of a Digital Media Exec, training technical knowledge and managing workflow.
  • Relationship Building: Foster strong working relationships within marketing, trade marketing, buying, and creative teams.
  • Strategy Development: Enhance AO's approach to Paid Media and design automated execution strategies.
  • Platform Oversight: Manage platform strategy, execution, performance, and reporting across Paid Social, Display, and YouTube.
  • Tech and Trends: Stay up-to-date with current technologies and trends in social media, design tools, and applications.
Your Skills and Experience:
  • Paid Media Expertise: Proven experience managing Paid Media budgets and strategies.
  • Innovative Thinker: Comfortable driving forward Paid Social, Display, and YouTube initiatives, always looking at what's next.
  • Commercial Acumen: Strong commercial knowledge to drive ROI.
About Us:

AO is a leading appliance and electrical retailer. Our mission is to help customers brilliantly. We care about more than just your CV; together we can do extraordinary things.

Benefits:
  • Holidays: 25 days + bank holidays (increasing to 27 days after 2 years)
  • Pension: discounted gym membership, onsite spa, and Help @ Hand scheme
  • Discounts: exclusive discounts across our product range
  • Family leave: Enhanced Maternity, Paternity, and Adoption leave
Salary:

£50,000 - £60,000 per annum, depending on experience.



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