Digital Media Strategist

14 hours ago


Bolton, Bolton, United Kingdom ao Full time
Job Title: Digital Media StrategistAbout the Role:

We are seeking a highly skilled Digital Media Strategist to lead our advertising and campaign team. You will develop and execute strategies for paid social, display, and YouTube activity, ensuring optimal performance and ROI.

Key Responsibilities:
  • Campaign Performance**: Provide expert insights to drive strategic decisions and tactics across all platforms.
  • Team Management**: Oversee the work of a Digital Media Executive, training technical knowledge and managing workflow.
  • Relationship Building**: Foster strong working relationships within marketing, trade marketing, buying, and creative teams.
  • Strategy Development**: Enhance AO's approach to Paid Media and design automated execution strategies.
  • Platform Oversight**: Manage platform strategy, execution, performance, and reporting across Paid Social, Display, and YouTube.
  • Tech and Trends**: Stay up-to-date with current technologies and trends in social media, design tools, and applications.
Your Skills and Experience:
  • Paid Media Expertise**: Proven experience managing Paid Media budgets and strategies.
  • Innovative Thinker**: Comfortable driving forward Paid Social, Display, and YouTube initiatives, always looking at what's next.
  • Commercial Acumen**: Strong commercial knowledge to drive ROI.
About Us:

We are AO, a leading appliance and electrical retailer. Our mission is to help customers brilliantly. We care about more than just your CV; together we can do extraordinary things.

Benefits:
  • Holidays: 25 days + bank holidays (increasing to 27 days after 2 years)
  • Pension: discounted gym membership, onsite spa, and Help @ Hand scheme
  • Discounts: exclusive discounts across our product range
  • Family leave: Enhanced Maternity, Paternity, and Adoption leave
Salary:

£50,000 - £60,000 per annum, depending on experience.



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