Digital Campaign Strategist

2 weeks ago


Salford, Salford, United Kingdom Media Agency Group Full time

Role Overview:

The Programmatic Manager will be responsible for the end-to-end campaign implementation, encompassing account management, campaign setup, optimization, and reporting. This role requires strong analytical, communication, and problem-solving skills to drive campaign success and identify opportunities for growth.

Key Responsibilities:

• Manage programmatic accounts, ensuring seamless communication, campaign setup, and troubleshooting.

• Collaborate with agency stakeholders to implement and deliver client projects, including DMP, dynamic creative, and multi-touchpoint attribution.

• Identify opportunities to drive growth and improve campaign operation efficiency.

• Develop and manage campaign QA reports to ensure accurate campaign results and trafficking routines.

• Support the Head of Digital in enhancing the programmatic offering, including reporting automation and process development.

• Attend relevant meetings and design measurement solutions to demonstrate campaign efficacy.

Requirements:

• Proficient in DV360 and Campaign Manager, with a good understanding of other DSPs.

• Ability to meet deadlines and prioritize workloads in a fast-paced environment.

• Advanced communication, presentation, and writing skills.

• Strong analytical thinking and mathematical skills.

• Demonstrated critical thinking and problem-solving abilities.



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