Marketing Manager for Subscriptions Growth

1 week ago


London, Greater London, United Kingdom EMAP Full time
Job Description

This role is a key part of the Subscriptions Marketing Team at EMAP, focusing on driving the growth of our flagship brands through acquiring new subscriptions and driving engagement.

Responsibilities
  • Develop comprehensive marketing strategies to acquire and retain individual subscribers, as well as generate and qualify leads for the sales team to secure corporate/group subscriptions.
  • Expand digital engagement across varied user segments, distinguishing between registered users and subscribers.
  • Collaborate with editorial teams to leverage available content for effective engagement and acquisition campaigns.
  • Monitor KPIs such as open and click rates, CPA, ROI, digital engagement, and renewal rates, with a focus on continuous improvement through testing.
Requirements
  • Marketing experience, ideally within publishing or other sectors with paid subscriber bases.
  • Broad experience across on and offline marketing channels.
  • Able to work to challenging targets within tight timeframes, prioritising and setting clear measurable and achievable goals.
  • Demonstratable experience in planning, managing, and executing marketing campaigns.
  • Ability to spot opportunities and transform ideas into practical reality and review existing challenges and generate fresh solutions.
Benefits
  • 25 days of holiday per year (with the option to buy or sell).
  • Health plan.
  • Life assurance.
  • Cycle-to-work scheme.
  • Discounted gym memberships.
  • Retail discount vouchers.
  • Rail season ticket loans.
  • Private virtual GP access.
  • Pension scheme.
  • Income protection and more.
  • Continuous learning & development opportunities.
  • Seasonal flu jabs on site.
  • One paid volunteer day per year.
  • Summer and Winter parties.
  • Work from home during August.
  • In-house Excellence Awards and other innovation projects.


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