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Product Marketing Manager
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Product Marketing Manager
We are seeking a highly skilled Product Marketing Manager to join our team at Space Executive, a rapidly scaling B2B payments business. This is an exciting opportunity to shape the product story of our current and future offerings and build up our product marketing function.
Job Summary
As a Product Marketing Manager, you will work closely with our leadership team and other key stakeholders to identify and define buying personas and segments across different industries and businesses. You will lead on the creation of consistent positioning, product messaging, go-to-market plans, and sales and marketing materials to target relevant customers.
Key Responsibilities
- Develop a deep understanding of our verticals and client segments, focusing on business drivers, pain points, priorities, and buyer personas.
- Define and shape product messaging and positioning, in alignment with our brand.
- Develop and execute the go-to-market strategy and coordinate different activities across the marketing teams.
- Build strong partnerships with the Product and Sales teams to craft the product story and messaging framework while ensuring consistency.
- Create and deliver sales and marketing materials and programs and all other product-related content.
- Develop strategic playbooks that direct and empower sales and marketing teams.
- Map competition on a regular basis, gathering competitive intelligence from various external and internal sources.
Requirements
- 4+ years of experience in executing Product Marketing activities.
- Experience in Product Marketing of Payments products, including Cross-Border, FX, Acquiring, or Acceptance.
- Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of technical and business audiences in a simple and compelling way.
- Proven experience planning and running product launches and go-to-market strategies, working cross-functionally with Product, Marketing, and Sales.
- Strong experience in go-to-market, working closely with sales and marketing teams. Self-serve and product-led growth experience is a plus.
- Experience and understanding of e-commerce and marketplace ecosystem and its challenges.
